Manager, Shared Events & Experiences

The Manager of Shared Events & Experiences will be responsible for creating and executing strategic roadmaps for cross-park seasonal events designed to attract and engage guests. With at least 5 years of experience in brand management and event planning, the ideal candidate will have a strong background in positioning large-scale events to attract new audiences and drive deep value within the current portfolio. This role is the conduit between the internal entertainment team and marketing across the parks.

• Develop comprehensive roadmaps for cross-park seasonal events that align with the overall brand strategy and business goals. Ensure events are positioned to maximize guest engagement, drive attendance, and enhance brand visibility.
• Work closely with Regional park marketing teams across multiple parks to ensure seamless coordination and promotion of events.
• Facilitate communication between departments including marketing, operations, and guest services to ensure consistency and brand alignment.
• Collaborate with creative teams to develop marketing materials, event signage, and promotional campaigns.
• Continuously assess guest feedback and event performance metrics to refine and enhance future event strategies. Implement innovative ideas to improve the guest experience and increase overall satisfaction.
• Maintain brand integrity across all events, ensuring consistency in messaging, visual identity, and overall guest experience. Ensure all events reflect the brand’s values and position in the market.
• Stay informed on industry trends, competitive landscapes, and emerging technologies to ensure events are cutting-edge and competitive. Use insights to inform event strategies and enhance brand positioning.
• Track and report on the performance of events, including attendance, guest satisfaction, and ROI. Use data-driven insights to continuously improve event message strategies and outcomes.

• Education required: B.S. Degree in Marketing, Event Management, Communications or another related field
• Minimum years of experience required: 10 or more years in marketing, with previous experience developing a successful lead generation and nurturing program
• Strong business acumen and results-oriented
• Strong project management skills and attention to detail
• Strong verbal and written communication skills